Celebrating 10 Years

Ten years ago, we set out on a journey to deliver affordable and unique foods made with simple ingredients. We’re so proud of all we’ve achieved together this past decade and even more excited about what’s ahead for Simple Truth®. Cheers to living nature to the fullest!

Personalized Savings from Simple Truth®

New Recipes for the New Year

Chicken and Sweet Potato Soup Recipe
Mediterranean Jar Salads
Chicken and Sweet Potato Soup Recipe
Mediterranean Jar Salads

Come See What’s New

Take a look at a few of the latest Simple Truth®️ products.
Cherry Apple Probiotic Water Drink

Cherry Apple Probiotic Water Drink

For a delicious pick-me-up, look no further than this smooth, refreshing drink, featuring bright flavors and live, active probiotic cultures that are ready when you are. Simply push the cap to activate the blend of probiotics and vitamins.

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Rosemary & Sea Salt Flavored Almonds

Rosemary & Sea Salt Flavored Almonds

Rosemary and sea salt add a sophisticated touch to almonds. They’re an on-the-go snack that packs flavor and satisfaction.

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Plant Based Vegan Bee Free Honee

Plant Based Vegan Bee Free Honee

Give the bees a break with this tasty vegan honee made with agave nectar and brewed chamomile tea. It tastes just like honey and is sure to sweeten up any dish.

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Cinnamon Sugar Apple Straws

Cinnamon Sugar Apple Straws

Take your snacking to the next level with these delightfully spiced and crunchy bites bursting with flavor (no artificial flavors). Pair with peanut butter for dipping.

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No Sugar Added Chocolate Chip Frozen Dairy Dessert

No Sugar Added Chocolate Chip Frozen Dairy Dessert

No sugar? It’s no problem with this rich and creamy keto-friendly frozen dessert.

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Flavored Cashews

Flavored Cashews

Cashews get delicious flavor makeovers with new Memphis Style Barbecue and Sugar Cookie Confetti varieties.

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Cherry Apple Probiotic Water Drink

Cherry Apple Probiotic Water Drink

For a delicious pick-me-up, look no further than this smooth, refreshing drink, featuring bright flavors and live, active probiotic cultures that are ready when you are. Simply push the cap to activate the blend of probiotics and vitamins.

Shop New Products
Rosemary & Sea Salt Flavored Almonds

Rosemary & Sea Salt Flavored Almonds

Rosemary and sea salt add a sophisticated touch to almonds. They’re an on-the-go snack that packs flavor and satisfaction.

Shop New Products
New Products from Kroger Brand

Seasonal Inspiration

A Toast to Toast

For breakfast or brunch, a toast bar is a tasty way to start the day sunny side up. Get inspired by our favorite finishes or let your taste buds lead the way.Shop Toast Toppers
A Toast to Toast

Good Luck for the New Year

Some cultures believe long noodles, like the ones found in this soup, are a symbol of a long life and luck. So, grab a ladle and dish up prosperity.View and Shop Recipe
Good Luck Soup

10 of Our Most Loved Items

Did your go-to Simple Truth® items make the list? Find out the top customer faves from the past decade.See the List
10 of Our Most Loved Items

Three Ways to Enjoy Peeled & Deveined Jumbo Raw Shrimp

Warm shrimp cocktail, bold fajitas and stir-fry — oh my! Discover a trio of delicious ways to enjoy this succulent seafood.Check Out Ideas
Ways to Enjoy Jumbo Raw Shrimp
Simple Truth® is available exclusively at The Kroger Co. Family of Stores.