Ditch the artificial sparkles and bubble gum flavors for Tom's of Maine Natural Children's Fluoride Toothpaste. This natural toothpaste provides anticavity protection and uses calcium and silica to gently clean your little one's teeth. Plus, the delicious real fruit flavor will appeal to your child's taste and encourage regular brushing. With no artificial flavors, colors or preservatives, this toothpaste is silly enough for kids and good enough for moms and dads. Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency.