"My goal is simple; I want to empower people, through food and fitness, to thrive each day."

-Chef Robert Irvine

For decades protein bar companies lied directly to your face about how their product has great-taste. The masses have been conditioned to accept and expect bad taste as a tradeoff for great nutrition. Those days are over...

World-renowned Chef Robert Irvine and FortiFX™ founder/industry pioneer Sean Perich teamed up to create a protein bar that provided real great-taste and nutrition. These two industry leaders pushed on another to create a product worthy of their reputations and beyond your expectations: FIT CRUNCH Baked Bars were born, the only 6-layer baked bars on the planet.

Each bar delivers the highest quality protein blend, starting with Whey Protein Isolate. With low sugar, FIT CRUNCH Baked Bars eliminate the sugar spike while making it easy to stay on track with your fitness goals.

People usually try a protein bar and say, "That''s good for a protein bar." With FIT CRUNCH Baked Bars, people take one bite and after being speechless for a few seconds they say, "This doesn''t taste like a protein bar." The baking technology provided by Sean Perich and the gourmet inspired taste of Chef Robert Irvine, is what sets FIT CRUNCH Baked Bars apart from the rest.

A lifelong body builder as well as the acclaimed culinary expert who is famous for bringing great taste to nutritious foods, Chef Robert Irvine said this about the bar: "As good as anything I''ve ever made."

FIT CRUNCH Baked Bars have redefined the protein bar experience by crafting a great tasting healthy solution for fitness motivated individuals looking to reach their potential.