Established in 1983, edushape LTD., is a leading manufacturer of Educational toys and games for toddlers to second graders. During 1999 edushape entered to a new phase of developing unique and exciting new products for infants and toddlers under the age of 3 years. This new and enhanced section is all based upon the unique materials in which edushape is specialized. As always, these products have been carefully developed, manufactured and selected by a team of professional educators and marketers. edushape’s products are pleasant to touch, colorful, color-fast, non-toxic and eye-catching. Over the years, edushape remains committed to producing high quality toys. All our toys and games meet all international safety requirements (CE, ASTM standards) mandatory for toys. One of the best things about being young is discovery. edushape is continually looking for and selecting toys that offer the greatest opportunity for creative play and learning. Children learn through seeing, hearing, touching and movement as well as fantasy role-playing and creativity. Because of this, we offer fun, innovative toys that will encourage children in these endeavors. Perfect to accompany your Wood-Like Edu Blocks the My Soft World City Set allows little ones to construct their own urban world. with blocks cars busses stoplights and people this set offers limitless options for stimulating inventive play while also developing your child's fine motor skills.