Our Story

Our Customers told us they wanted a simpler way to shop for organic and natural products in our stores. And so Simple Truth® was born. Our goal has always been to make it easier to find affordable and delicious foods that can be enjoyed the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth® items throughout the store during your everyday shopping trips. Our wide range of products with easy-to-spot packaging take the chore out of selecting organic, free from, and natural foods.

Available exclusively at The Kroger Co. Family of Stores, Simple Truth® and Simple Truth Organic® are honest, easy and affordable.