Products you trust, prices you’ll love

Kroger Brand gives you trusted quality products at budget-friendly prices. No matter the occasion, with Kroger Brand, it’s all awesome...and it’s all affordable.

Personalized Savings from Kroger Brand

Tips & Tricks for Every Occasion

Shrimp-ly the Best

Excellent as an appetizer or entree, Kroger Brand Raw Shrimp cook in just a few minutes for instantly fresh great taste.
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Never Bean Easier

Kroger Brand Refried Beans are packed with 10 grams of plant protein per serving and ready to microwave and serve in 60 seconds.
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Extra Cheerful Hot Cocoa

Create a shareworthy sipper by dipping the rim of a mug in honey and crushed peppermints, then drizzling chocolate syrup inside.
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Come See What’s New

Take a look at the latest Kroger Brand products.
New Products from Kroger Brand

Budget-Friendly Recipes

Kroger Brand is available exclusively at The Kroger Co. Family of Stores