Faster to you, fresher to brew. Obsessed with fresh fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves—ensuring we get it to you faster and fresher than anyone else. Costa Rica Perched on the approaches of Poás Volcano, Finca la Hilda is the pride of the Vargas family of farmers. We trade directly, visit annually, and are proud to pay a premium for the impressive quality and progressive practices. Our story when Alfred Peet opened his first shop in Berkeley, CA in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. Origin at its utmost our longstanding relationships with farmers across the globe allow us access to the world's finest and rarest coffees. Each time you brew a Peet's single-origin coffee, you're guaranteed the quintessential expression of a coffee terroir.