New Arrivals in Frozen

Fill your freezer with lots of delicious choices.

New Arrivals in Pantry

Stock your pantry with the newest flavors and products.

New Arrivals in Beverages

Sip on refreshing new faves.

New Beauty Arrivals

Shop top brands for your lips, eyes and more…including MCoBeauty, exclusively at select Kroger Co. stores.

New Arrivals in Dairy

Check out tasty snacks from the Dairy department.

New - Just Spotted

Shake things up with amazingly delicious new items from our most beloved brands. From breakfast to dinner — and every snack in between — there’s so much to discover.

Our Brands

Just Spotted – Shop by Brand

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