Private Selection® brings you the next-level flavor you crave, without all the fuss. We’re here to show you how to create culinary excellence your kitchen, in your bento box, even in your microwave. So take some time to explore and bite, sip or dip at a time.

Holiday Savings on Private Selection

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SAVE $2 on Private Selection™ Seafood

New Year’s Entertaining Must-Haves

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Add a gourmet touch to your celebration with artisan-inspired apps, main dishes, sides and more.

Private Selection Desserts

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These sweet pies, bakery desserts and frozen treats are an elegant finish to any occasion.

See What’s New from Private Selection

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New ways to savor the season? We’re all about it! Our latest line of finer fare brings together the best flavors of winter, in the freshest ways.

All Private Selection Items

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Gourmet your way with our full collection of culinary creations! Each item is crafted deliciously with the freshest ingredients around.

Winter Recipes from Private Selection

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Even if the weather is frightful, these recipes are warm, flavor-packed and delightful.

We Help You Put the “Me” in Gourmet

Get a little fancy with your food! Our culinary experts show you how to bring fine dining to your family’s table with this recipe video from Private Selection.